Here's a short quote from the concluding passages of the article:
...Classical music must embrace its marginality and make a modest nest in a splintered marketplace.
Here's the target demo(graphic): Thoughtful people with long attention spans and a little bit of money. It's a small market, but surely sizable enough to keep the music playing in this country if the classical business is smart enough to draw them out and serve them well.
We'll have to be content to practice, extend and (I hope) write and read about this noble tradition within a modest sphere and leave celebrity and fortune to Janet Jackson and the rest. The music will have to be enough.
It is quite an insightful read. Check it out here: http://www.jsonline.com/story/index.aspx?id=257542